2026 年 9 月 30 日 曼谷电 —— 亚太旅游协会（PATA）与旅游与旅游业研究协会（TTRA）签署合作谅解备忘录（MOU），正式确立机构战略伙伴关系，搭建合作框架，围绕旅游研究、知识互通与行业专业交流开展深度协作。
本次合作旨在深化两大机构的联动纽带，依托双方会员社群的资源共享、经验互通与交流对接，助力旅游业实现负责任、可持续发展。
PATA 首席执行官 Noor Ahmad Hamid 表示：“行业研究与权威文旅数据，对于把握产业变革趋势、为各地目的地及全产业链提供科学决策支撑，发挥着愈发关键的作用。TTRA 汇聚了大批深耕一线的研究人员、高校学者与文旅从业者，始终致力于推动行业研究落地应用。本次合作将为 PATA 与 TTRA 搭建知识共享桥梁，打通双方资源网络，为会员创造更多互学互鉴的交流契机。”
根据备忘录约定，PATA 与 TTRA 将在四大板块开展协同合作：
• 行业活动与知识分享：双方互相支持对方举办的各类行业活动；符合资质的行业专家可受邀参与双方主题论坛，机构代表可互访观摩重点行业活动。
• 专业知识互通：围绕旅游调研、目的地规划、产业发展等核心议题，常态化开展行业观点与研究成果交流。
• 市场宣传与传播推广：在条件允许的前提下，借助会员电子通讯、线上新媒体渠道，互相推介对方重点活动与项目。
• 专业行业对接：为双方会员、机构代表搭建更多交流渠道，共享专业经验，共同跟进影响全球文旅产业发展的前沿动态。
依托上述合作举措，双方将搭建互通平台，打通 PATA 覆盖亚太的旅游产业网络，以及 TTRA 汇聚全球旅游研究人员、实务工作者、学界专家与行业高管的专业社群，实现更深层次的行业互动。
TTRA 首席执行官 Kathleen Palmer 指出：“TTRA 致力于搭建高质量全球合作纽带，推动旅游研究成果、行业知识与创新理念高效流通。此次与 PATA 达成合作，为双方社群搭建了优质对接渠道，能够进一步拓宽双方研究成果的传播范围，放大两大机构行业工作的影响力。”
这份谅解备忘录为双方长期稳定合作奠定基础，后续两机构可基于共同发展诉求，持续挖掘更多全新协作方向。
机构简介：TTRA
旅游与旅游业研究协会（TTRA）是全球性非营利机构，以高质量行业研究、专业教育培训与跨方协作赋能全球文旅产业发展。协会汇聚多元化行业从业者、高校科研人员与产业领军人物，搭建人脉拓展、知识交流与创新孵化平台。TTRA 始终秉持推动旅游业可持续高质量发展的宗旨，持续输出前沿行业洞察与最优实践方案，引领产业长远发展。协会会员协同发力，推动行业研究赋能产业战略规划，打造前沿文旅解决方案，为民众、旅游目的地与社会发展创造正向价值。更多详情可访问官网：www.ttra.com。
BANGKOK, September 30, 2026 — The Pacific Asia Travel Association (PATA) and the Travel and Tourism Research Association (TTRA) have formalised an organisational partnership through the signing of a Memorandum of Understanding (MOU), establishing a framework for greater collaboration in tourism research, knowledge exchange and professional engagement.
The partnership is intended to strengthen connections between the organisations and support the responsible and sustainable development of tourism through greater cooperation, knowledge sharing and opportunities for engagement between their respective communities.
“Research and reliable tourism intelligence are increasingly important to understanding how our industry is changing and to supporting better-informed decisions across destinations and the wider tourism sector,” said PATA CEO Noor Ahmad Hamid. “TTRA brings together an extensive community of researchers, academics and tourism professionals with a strong commitment to advancing the use of research. This partnership provides an opportunity for PATA and TTRA to share knowledge, connect our networks and create greater opportunities for our members to learn from one another.”
Under the agreement, PATA and TTRA will collaborate across several areas, including:
• Events and Knowledge Sharing: Mutual support for relevant events and activities, including opportunities for qualified speakers to participate in each organisation’s programmes and for representatives to attend selected events.
• Knowledge Exchange: Opportunities to exchange knowledge and perspectives on issues relevant to travel and tourism research, planning and development.
• Marketing and Communications: Mutual promotion of relevant events and activities through member newsletters and other digital communication channels, where applicable.
• Professional Engagement: Greater opportunities for members and representatives of both organisations to connect, share expertise and engage with developments shaping the travel and tourism sector.
Through these activities, the partnership will provide a platform for greater interaction between PATA’s Asia Pacific tourism network and TTRA’s global community of tourism researchers, practitioners, academics and industry professionals.
TTRA CEO Kathleen Palmer said, “TTRA is committed to building meaningful global connections that strengthen the exchange of tourism research, knowledge, and ideas. Our partnership with PATA creates exciting opportunities to connect our communities and expand the reach and impact of the work being done across both organizations.”
The MOU provides a foundation for continued cooperation between the two organisations, with both parties able to identify further opportunities for collaboration in areas of mutual interest.
About TTRA
The Travel and Tourism Research Association (TTRA) is a global non-profit organization dedicated to enhancing the travel and tourism industry through impactful research, education, and collaboration. Comprised of a diverse community of professionals, academics, and industry leaders, TTRA provides a platform for networking, knowledge sharing, and fostering innovation. With a commitment to driving sustainable growth and excellence in travel and tourism, TTRA continually strives to advance insights and best practices, shaping the industry’s future. TTRA members collaborate to advance the strategic use of research to provide leading-edge travel and tourism solutions that create a positive impact on people, places, and society. For more information, visit www.ttra.com.