2026 年 9 月 3 日 曼谷电 —— 亚太旅游协会（PATA）与全球商务旅行协会（GBTA）正式缔结战略合作伙伴关系，双方将携手强化 2027 年 PATA 旅游交易会的企业商务差旅专项板块。本届交易会将于 2027 年 9 月 20 日至 22 日在中国澳门举办。
2026 年 8 月 18 日，马来西亚砂拉越州古晋举办的 2026 年 PATA 旅游交易会知识论坛期间，PATA 首席执行官 Noor Ahmad Hamid 与 GBTA 亚太区高级总监 Elle Ng-Darmawan 共同签署合作谅解备忘录（MOU）。
根据合作协议，GBTA 将出任 2027 年 PATA 旅游交易会战略商务差旅合作伙伴，依托自身覆盖全球的企业采购方、采购专员及差旅管理者资源网络，联动 PATA 成熟的亚太旅游交易平台。
本次合作将围绕四大维度升级 2027 年 PATA 旅游交易会商务差旅与商务活动板块：打造专业主题议程、邀约企业采购方参会、搭建行业知识交流平台、开展精准 B2B 商务对接。
作为合作内容的重要组成部分，GBTA 将协同 PATA，共同策划并落地交易会知识论坛中的企业商务差旅专题内容；同时依托自身庞大的行业人脉与宣传渠道，邀约优质企业采购方赴会参展洽谈。
PATA 将按照协会官方特邀采购商资质审核流程，配合 GBTA 完成合规企业采购方的参会统筹工作。
双方还将依托各自宣传渠道开展联合市场推广活动，打通亚太旅游行业与全球企业差旅采购负责人、决策层的对接通道。
PATA 首席执行官 Noor Ahmad Hamid 表示：“商务差旅是串联亚太各目的地、企业与社群的重要纽带。本次与 GBTA 携手，能够整合双方互补的资源网络与专业经验，创造高质量商务对接与行业交流新机遇。我们期待通力协作，进一步夯实 2027 年澳门 PATA 旅游交易会的商务差旅板块实力。”
GBTA 亚太区高级总监 Elle Ng-Darmawan 指出：“亚太地区是全球商务差旅支出规模最大、增长速度最快的市场，持续为全球经济增长、贸易互通发挥关键支撑作用。GBTA 最新发布的《2026 商务差旅指数报告》充分印证了亚太市场庞大体量与蓬勃活力，这也使得旅游全产业链的协同合作变得前所未有的重要。
本次与 PATA 的合作恰逢其时，将在澳门搭建起汇聚差旅管理者、旅游供应商、目的地管理方及全行业从业者的交流平台。整合双方资源与专业优势后，我们将挖掘更多行业发展机遇，为双方会员创造更大价值，助力亚太旅游产业持续繁荣发展。”
此次战略合作旨在打造更侧重商务属性的 2027 年 PATA 旅游交易会：一方面为企业采购方提供更多发掘亚太旅游目的地、旅游产品与配套服务的渠道；另一方面让旅游供应商能够直接对接全球商务差旅领域具备决策权的优质客户。
2027 年 PATA 旅游交易会落地中国澳门，举办时间为 9 月 20 日至 22 日，活动将汇聚亚太及全球各地旅游供应商、采购商与行业相关方，搭建商务洽谈、人脉拓展、经验共享的综合平台。
机构简介：GBTA
全球商务旅行协会（GBTA）是全球顶尖商务差旅及会议行业专业组织，服务六大洲全产业链从业者。协会拥有 9000 余家会员单位，代表规模达 1.71 万亿美元的全球商务差旅与会议产业，并为行业发声。GBTA 及其基金会持续输出世界级行业培训、专业展会、市场调研、政策倡导与行业媒体内容，服务覆盖超 28000 名全球差旅从业者、12.5 万活跃行业联系人。更多详情可访问官网GBTA.org及GBTAFoundation.org。
BANGKOK, September 3, 2026 — The Pacific Asia Travel Association (PATA) and the Global Business Travel Association (GBTA) have entered into a strategic partnership to strengthen the corporate business travel component of PATA Travel Mart 2027, to be held in Macao, China from from September 20-22, 2027.
The Memorandum of Understanding (MOU) was signed by PATA CEO Noor Ahmad Hamid and GBTA Senior Director – APAC Elle Ng-Darmawan on August 18, 2026, during the PTM Knowledge Forum at PATA Travel Mart 2026 in Kuching, Sarawak, Malaysia.
Under the agreement, GBTA will serve as the Strategic Corporate Travel Partner for PATA Travel Mart 2027, bringing its global network of corporate buyers, procurement professionals, and travel managers together with PATA’s established Asia-Pacific tourism marketplace.
The partnership will focus on enhancing the business travel and business events components of PATA Travel Mart 2027 through programme development, corporate buyer mobilisation, knowledge exchange, and targeted business-to-business engagement.
As part of the collaboration, GBTA will work with PATA to support the development and delivery of corporate business travel content as part of the PTM Knowledge Forum. GBTA will also leverage its extensive professional network and communication channels to encourage qualified corporate buyers to participate in the event.
PATA will work with GBTA to facilitate the participation of qualified corporate buyers at PATA Travel Mart 2027, in accordance with PATA’s standard hosted buyer qualification and approval procedures.
The partnership will also include joint marketing and promotional activities across the respective communication channels of PATA and GBTA, helping to connect the Asia-Pacific travel industry with a wider international community of corporate travel buyers and decision-makers.
“Corporate travel plays an important role in connecting destinations, businesses and communities across the Asia-Pacific region,” said Noor Ahmad Hamid, CEO, PATA. “Our partnership with GBTA will bring together complementary networks and expertise, creating new opportunities for meaningful business connections and knowledge exchange. We look forward to working together to further strengthen the corporate travel component of PATA Travel Mart 2027 in Macao.”
Elle Ng-Darmawan, Senior Director, APAC at GBTA said, “As the world’s largest and fastest growing region for business travel spending, APAC continues to play a critical role in driving global economic growth, trade and connectivity. GBTA’s recent 2026 Business Travel Index report underscores the scale and dynamism of the APAC market, which in turn makes collaboration across the travel ecosystem more essential than ever.
Our partnership with PATA creates a timely platform to connect travel managers, suppliers, destination leaders and other industry professionals in Macao. By combining our networks and expertise, we can unlock new opportunities, drive greater value for our members and ensure the region’s travel industry will continue to thrive.”
The partnership is designed to support a more business-driven PATA Travel Mart 2027 by providing corporate buyers with greater opportunities to discover Asia-Pacific destinations, products and services while enabling suppliers to engage directly with qualified decision-makers from the global business travel community.
PATA Travel Mart 2027 will take place in Macao, China, from September 20-22, bringing together tourism suppliers, buyers and industry stakeholders from across the Asia-Pacific region and beyond for business exchange, networking and knowledge sharing.
About GBTA
The Global Business Travel Association (GBTA) is the world’s premier business travel and meetings trade organization serving stakeholders across six continents. GBTA and its 9,000+ members represent and advocate for the $1.71 trillion global business travel and meetings industry. GBTA and the GBTA Foundation deliver world-class education, events, research, advocacy, and media to a growing global network of more than 28,000 travel professionals and 125,000 active contacts. For more information, visit GBTA.org and GBTAFoundation.org.