PATA 与 ATTIA 正式达成机构合作 深化亚太旅游科技产业协同发展

2026 年 9 月 15 日 曼谷电 —— 亚太旅游协会（PATA）与亚洲旅游科技产业协会（ATTIA）签署合作谅解备忘录（MOU），正式缔结机构伙伴关系，标志着双方在亚太旅游与科技融合领域的协作迈入全新阶段。

 

本次合作协议搭建长效协作框架，双方将携手助力行业发展、培育产业创新动能，在文旅产业全面数字化的大背景下深化政策交流对话。

 

PATA 首席执行官 Noor Ahmad Hamid 表示：“ATTIA 持续出台配套政策，推动旅游与科技融合创新发展，所开展的工作极具价值。其发展理念与 PATA 打造更可持续、更具抗风险能力的旅游产业生态的目标高度契合，此次合作可谓水到渠成。”

 

他补充道：“双方资源网络高度互补，也是促成本次合作的重要契机，我们将合力为全行业创造更大价值。我十分期待与 ATTIA 携手，共同推动亚太旅游业向更稳健、更具创新力、互联互通的方向发展。”

 

ATTIA 董事总经理 Mark Chan 表示：“PATA 拥有无可比拟的行业影响力，能够统筹各国政府、旅游目的地及全产业链资源。结合 ATTIA 的政策研究优势与头部旅游科技企业的行业视角，双方合作可将一线产业经验转化为务实交流成果，为文旅产业迭代升级提供科学的政策制定参考。”

 

根据备忘录约定，PATA 与 ATTIA 将围绕三大核心板块开展合作：

 

1.行业活动与知识共享：双方互相支持线下峰会、线上研讨会及各类产业活动，互邀行业嘉宾参与演讲分享，并开放活动跨界参会通道。

 

2.市场推广与传播运营：联合推广行业项目，共享文旅产业研究洞察，依托线上平台与宣传渠道，互相宣传对方举办的各类活动。

 

3.行业联动与政策倡导：围绕产业政策、技术创新深化交流，推动建设互联互通、韧性充足、面向长远发展的文旅行业。

 

通过系列协同举措，两大机构重申共同愿景，将持续助力亚太旅游业实现可持续发展与数字化转型升级。

 

本次签署的谅解备忘录也为双方后续深度合作奠定基础，双方均表示愿意拓展联合项目，在首期合作期满后延续伙伴关系。

 

机构简介：ATTIA

 

亚洲旅游科技产业协会（ATTIA）是亚太地区头部旅游科技企业行业组织，总部设于新加坡。协会汇聚各大旅游平台与技术服务商，针对行业新兴议题形成区域性专业观点，搭建企业与政府间常态化沟通桥梁，助力旅游行业构建创新、富有竞争力且可持续的发展格局。

 

BANGKOK, September 15, 2026  — The Pacific Asia Travel Association  (PATA) and the Asia Travel Technology Industry Association (ATTIA) have formalised an organisational partnership through the signing of a Memorandum of Understanding (MOU), marking a significant step towards strengthening collaboration at the intersection of travel, tourism, and technology across the Asia Pacific region.  

 

The agreement establishes a framework for both organisations to work together in supporting industry development, fostering innovation, and enhancing policy dialogue in an increasingly digital tourism landscape.  

 

PATA CEO Noor Ahmad Hamid said, “ATTIA’s role in shaping policy to support the evolving intersection of tourism and technology is highly commendable. Their efforts closely align with PATA’s commitment to advancing a more sustainable and resilient tourism ecosystem, making this partnership a natural fit.”  

 

He added, “Our intersecting networks have also played a key role in bringing us together, motivating us to jointly deliver greater value to the wider sector. I look forward to collaborating with ATTIA in advocating for a more resilient, innovative, and connected industry across Asia Pacific.”  

 

“PATA’s reach and its ability to bring together governments, destinations and the wider travel industry are exceptional. By combining that network with ATTIA’s policy expertise and the perspectives of leading travel technology companies, this partnership can help translate industry experience into practical dialogue and better-informed policymaking as travel continues to evolve,” said Mark Chan, Managing Director of ATTIA.  

 

Under the agreement, PATA and ATTIA will collaborate across key areas, including:

 

• Events and Knowledge Sharing: Mutual support for conferences, webinars, and industry activities, including opportunities for speaking engagements and cross-participation.

 

• Marketing and Communications: Joint promotion of initiatives, sharing of tourism insights, and amplification of each other’s activities through digital platforms and communication channels.

 

• Industry Engagement and Advocacy: Strengthening dialogue around policy and innovation to support a more connected, resilient, and forward-looking tourism sector.

 

Through these collaborative efforts, both organisations reaffirm their shared commitment to supporting the sustainable growth and digital advancement of the Asia Pacific travel and tourism industry.  

 

The MOU also provides a foundation for future cooperation, with both parties expressing openness to expanding joint initiatives and extending the partnership beyond the initial term.

 

About ATTIA

 

The Asia Travel Technology Industry Association (ATTIA) is the leading regional association for travel technology companies operating across Asia-Pacific. Based in Singapore, ATTIA brings together major travel platforms and technology providers to develop regional perspectives on emerging issues, strengthen dialogue between industry and governments, and help shape an innovative, competitive and sustainable future for travel.

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