{"id":12422,"date":"2023-05-09T16:06:43","date_gmt":"2023-05-09T08:06:43","guid":{"rendered":"\/blog\/?p=12422"},"modified":"2023-09-22T11:40:36","modified_gmt":"2023-09-22T03:40:36","slug":"pata-will-play-a-leading-role-in-redefining-tourism","status":"publish","type":"post","link":"https:\/\/patachina.cn\/blog\/news\/pata-will-play-a-leading-role-in-redefining-tourism\/","title":{"rendered":"\u4e9a\u592a\u65c5\u6e38\u534f\u4f1a\u5c06\u5728\u52a8\u8361\u65f6\u4ee3\u91cd\u65b0\u5b9a\u4e49\u65c5\u6e38\u4e1a\u4e2d\u53d1\u6325\u4e3b\u5bfc\u4f5c\u7528"},"content":{"rendered":"<p><em>\u4f5c\u8005\uff1a\u4e9a\u592a\u65c5\u6e38\u534f\u4f1a\uff08PATA\uff09\u4e3b\u5e2d\u5f7c\u5f97&middot;\u897f\u8499\uff08Peter Semone\uff09  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Drucker)\u7684\u8bdd\u8bf4\uff0c&ldquo;\u52a8\u8361\u65f6\u671f\u6700\u5927\u7684\u5371\u9669\u4e0d\u662f\u52a8\u8361\uff0c\u800c\u662f\u6309\u7167\u6628\u5929\u7684\u903b\u8f91\u884c\u4e8b\u3002&rdquo;<\/p>\n<p>&nbsp;<\/p>\n<p>\u57282019\u5e74\u65b0\u51a0\u75ab\u60c5\u5230\u6765\u4e4b\u524d\u7684\u5165\u5883\u4eba\u6570\u521b\u7eaa\u5f55\u7684\u7e41\u8363\u65f6\u671f\uff0c\u4ee4\u4eba\u4eec\u5373\u5e86\u8d3a\u53c8\u60cb\u60dc\u3002\u5c3d\u7ba1\u8d44\u4ea7\u8d1f\u503a\u8868\u770b\u8d77\u6765\u5f88\u4e50\u89c2\uff0c\u4f46\u5927\u4f17\u65c5\u6e38\u7684\u73af\u5883\u548c\u793e\u4f1a\u540e\u679c\u53d7\u5230\u4e86\u5e7f\u6cdb\u6279\u8bc4\u3002\u6211\u4eec\u542c\u5230\u4e86\u54cd\u4eae\u7684\u547c\u5401\uff0c\u8981\u6c42\u6211\u4eec\u91cd\u65b0\u8c03\u6574\u8861\u91cf\u6210\u529f\u7684\u65b9\u5f0f\uff0c\u5e76\u521b\u65b0\u6211\u4eec\u7684\u4ea7\u54c1\u548c\u670d\u52a1\uff0c\u4ee5\u5b9e\u73b0\u73af\u5883\u3001\u793e\u4f1a\u3001\u7ecf\u6d4e\u548c\u5730\u7f18\u653f\u6cbb\u6307\u6807\u4e4b\u95f4\u7684\u5e73\u8861\u7684\u8bc4\u5206\u5361\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u8fd9\u4e5f\u662f\u4e00\u4e2a\u4ece\u9519\u8bef\u4e2d\u5b66\u4e60\u7684\u673a\u4f1a\u3002\u5c55\u671b\u65b0\u51a0\u75ab\u60c5\u4e4b\u540e\uff0c\u6211\u4eec\u5fc5\u987b\u786e\u4fdd\u5b9e\u73b0\u53d1\u5c55\u8f68\u8ff9\u7684\u518d\u5e73\u8861\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u4e9a\u592a\u65c5\u6e38\u534f\u4f1a\u7531\u4e1c\u9053\u56fd\u793e\u533a\u3001\u5404\u56fd\u653f\u5e9c\u548c\u65c5\u6e38\u670d\u52a1\u63d0\u4f9b\u5546\u7ec4\u6210\u7684\u7f51\u7edc\u73b0\u5728\u53ef\u4ee5\u6210\u4e3a\u4e00\u4e2a\u534f\u8c03\u4e2d\u5fc3\uff0c\u63d0\u4f9b\u6709\u610f\u4e49\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u4f7f\u5176\u66f4\u80fd\u62b5\u5fa1\u51b2\u51fb\uff0c\u5e76\u66f4\u52a0\u5c0a\u91cd\u751f\u6001\u8fb9\u754c\u3002\u6e38\u5ba2\u4eec\u4e5f\u5bf9\u53ef\u6301\u7eed\u6027\u548c\u63d0\u4f9b\u5229\u76ca\u76f8\u5173\u8005\u4ef7\u503c\u7684\u91cd\u8981\u6027\u6709\u4e86\u65b0\u7684\u8ba4\u8bc6\u3002\u56e0\u6b64\uff0c\u73b0\u5728\u662f\u4e00\u4e2a\u72ec\u7279\u7684\u673a\u4f1a\u4e4b\u7a97\uff0c\u6765\u5b9e\u65bd\u6539\u9769\uff0c\u4f7f\u65c5\u6e38\u4e1a\u80fd\u591f\u4e3a\u4eba\u6c11\u7684\u548c\u5e73\u4e0e\u7e41\u8363\u3001\u4f01\u4e1a\u7684\u76c8\u5229\u548c\u5730\u7403\u7684\u4fdd\u62a4\u505a\u51fa\u8d21\u732e\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u5f53\u6211\u5ba3\u5e03\u7ade\u90092022\u5e74\u4e9a\u592a\u65c5\u6e38\u534f\u4f1a\u4e3b\u5e2d\u65f6\uff0c\u6211\u627f\u8bfa\u53d1\u8d77\u53d8\u9769\uff0c\u4ee5\u786e\u4fdd\u6211\u4eec\u7684\u534f\u4f1a\u7ee7\u7eed\u53d1\u6325\u4f5c\u7528\uff0c\u5e76\u6062\u590d\u5176\u4f5c\u4e3a\u4e9a\u592a\u65c5\u6e38\u4e1a&ldquo;\u58f0\u97f3&rdquo;\u7684\u5e94\u6709\u5730\u4f4d\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>PATA\u5e94\u8be5\u5021\u5bfc&ldquo;\u66f4\u597d\u5730\u91cd\u5efa&rdquo;\u8fd8\u662f&ldquo;\u66f4\u597d\u5730\u5411\u524d\u5efa\u8bbe&rdquo;\uff1f\u4ee5\u4e0b\u662f\u4e00\u4e9b\u60f3\u6cd5\uff1a<\/p>\n<p>&nbsp;<\/p>\n<p>&bull; 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\u9762\u5bf9\u53e6\u4e00\u4e2a\u8feb\u5728\u7709\u776b\u7684\u5a01\u80c1&mdash;&mdash;\u5168\u7403\u6781\u7aef\u4e3b\u4e49\u3001\u6c11\u65cf\u4e3b\u4e49\u3001\u5b97\u6559\u548c\u79cd\u65cf\u51b2\u7a81\u7684\u5174\u8d77\uff0c\u8fd9\u4e9b\u5728\u8fc7\u53bb\u5df2\u7ecf\u4e25\u91cd\u5f71\u54cd\u4e86\u51e0\u4e2a\u4e9a\u592a\u65c5\u6e38\u534f\u4f1a\u7684\u4f1a\u5458\u7684\u76ee\u7684\u5730\uff0c\u672a\u6765\u5f88\u53ef\u80fd\u4f1a\u518d\u6b21\u53d7\u5230\u5f71\u54cd\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u5728PATA\u7684\u9886\u5bfc\u4e0b\uff0c\u6211\u4eec\u53ef\u4ee5\u91cd\u5851\u4e9a\u592a\u5730\u533a\u7684\u65c5\u6e38\u4e1a\uff0c\u5e76\u4f7f\u5176\u57282030\u5e74\u7684\u76ee\u6807\u65e5\u671f\u4e4b\u524d\u4e3a17\u4e2a\u8054\u5408\u56fd\u53ef\u6301\u7eed\u53d1\u5c55\u76ee\u6807\u670d\u52a1\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u6211\u4eec\u5fc5\u987b\u5728\u52a8\u8361\u65f6\u671f\u91cd\u65b0\u5b9a\u4e49\u65c5\u6e38\u4e1a\u3002\u8ba9\u5b83\u66f4\u80fd\u62b5\u5fa1\u5916\u90e8\u51b2\u51fb\u3002\u5e94\u5bf9\u6c14\u5019\u53d8\u5316\u548c\u53ef\u6301\u7eed\u53d1\u5c55\u95ee\u9898\u3002\u66f4\u597d\u5730\u5e73\u8861\u8d28\u91cf\u548c\u6570\u91cf\u3002\u4ece\u76ee\u7684\u5730\u8425\u9500\u8f6c\u5411\u76ee\u7684\u5730\u7ba1\u7406\u3002\u5728\u653f\u5e9c\u3001\u884c\u4e1a\u548c\u793e\u533a\u4e4b\u95f4\u5efa\u7acb\u771f\u6b63\u7684\u4f19\u4f34\u5173\u7cfb\u3002\u4fc3\u8fdb\u65c5\u6e38\u6295\u8d44\uff0c\u9002\u5e94\u53d8\u5316\uff0c\u4f7f\u8bb8\u591a\u4eba\u6709\u5229\u53ef\u56fe\u3002\u901a\u8fc7\u591a\u5143\u5316\u65c5\u6e38\u5e02\u573a\u548c\u91cd\u65b0\u601d\u8003\u5546\u4e1a\u6a21\u5f0f\u6765\u63d0\u9ad8\u590d\u539f\u529b\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u4e3a\u4e86\u542f\u52a8\u8fd9\u9879\u5de5\u4f5c\uff0c\u4e9a\u592a\u65c5\u6e38\u534f\u4f1a\u6267\u884c\u59d4\u5458\u4f1a\u6700\u8fd1\u6210\u7acb\u4e86\u4e94\u4e2a\u4e13\u5bb6\u5de5\u4f5c\u7ec4\uff08ETFs\uff09\uff0c\u6db5\u76d6\u8fd9\u4e9b\u4e3b\u9898\u3002\u54c1\u724c(Brand)\u548c\u58f0\u97f3(Voice)\u3001\u6d3b\u52a8(Events)\u3001\u4f1a\u5458\u53c2\u4e0e(Membership Engagement)\u3001\u7ec4\u7ec7\u8bbe\u8ba1(Membership Engagement)\u548c\u6570\u5b57\u5316\u5c31\u7eea\uff08Digital Readiness)\u3002\u8fd9\u4e9b\u5de5\u4f5c\u7ec4\u7684\u5efa\u8bae\u5c06\u6709\u52a9\u4e8e\u786e\u5b9a\u4e9a\u592a\u65c5\u6e38\u534f\u4f1a\u5728\u6218\u7565\u4e0a\u548c\u8fd0\u8425\u4e0a\u7684\u65b0\u65b9\u5411\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u6b64\u5916\uff0c\u6211\u9080\u8bf7\u6240\u6709\u4f1a\u5458\u5206\u4eab\u5176\u7684\u89c2\u70b9\u548c\u770b\u6cd5\u3002\u6211\u7684\u5927\u95e8\u662f\u655e\u5f00\u7684\uff0c\u800c\u4e14\u6c38\u8fdc\u90fd\u662f\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u5728\u6211\u4e24\u5e74\u7684\u4e3b\u5e2d\u4efb\u671f\u5185\uff0c\u6211\u81f4\u529b\u4e8e\u5229\u7528\u6211\u4eec\u4e30\u5bcc\u591a\u6837\u7684\u4f1a\u5458\u7684\u529b\u91cf\u6765\u4fc3\u8fdb\u5171\u540c\u5229\u76ca\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u5982\u679c\u50cfPATA\u8fd9\u6837\u7684\u7ec4\u7ec7\u4e0d\u5b58\u5728\u4e86\uff0c\u90a3\u5c31\u5fc5\u987b\u521b\u5efa\u5b83\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u6211\u9080\u8bf7\u6240\u6709\u4f1a\u5458\u52a0\u5165\u6211\u4eec\u7684\u65b0\u5f81\u7a0b\uff01<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u81ea1951\u5e74\u4ee5\u6765\uff0c\u4e9a\u592a\u65c5\u6e38\u534f\u4f1a\u5728\u4fc3\u8fdb\u5f80\u6765\u4e8e\u4e9a\u592a\u5730\u533a\u7684\u65c5\u6e38\u4e1a\u7684\u5c3d\u8d23\u53d1\u5c55\u4e2d\u53d1\u6325\u7740\u79ef\u6781\u4f5c\u7528\u3002\u5728PATA\u7684\u9886\u5bfc\u4e0b\uff0c\u6211\u4eec\u53ef\u4ee5\u91cd\u5851\u4e9a\u592a\u5730\u533a\u7684\u65c5\u6e38\u4e1a\uff0c\u5e76\u4f7f\u5176\u57282030\u5e74\u7684\u76ee\u6807\u65e5\u671f\u4e4b\u524d\u4e3a17\u4e2a\u8054\u5408\u56fd\u53ef\u6301\u7eed\u53d1\u5c55\u76ee\u6807\u670d\u52a1\u3002 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