在近期举办的中国旅游社会责任论坛期间上，亚太旅游协会（PATA）正式宣布PATA中国顾问委员会及PATA北京分会成立。PATA中国顾问委员会将由PATA中国大陆地区分会主席、副主席等成员组成，并为PATA北京办事处提供智库支持。
PATA北京办事处是获批在华设立的常驻代表机构（于2007年设立），旨在推动政府机构与私营企业的沟通与合作，同时巩固与目的地政府旅游部门的关系。而PATA中国顾问委员会和中国分会的宗旨在于汇聚中国旅游业界的资源和力量，为业界专家创设交流互动的平台。PATA北京办事处将调动全球40多个PATA分会的网络资源，加强与中国旅游业者和常驻中国的外籍业者的合作，共享前沿性的智慧成果和成功经验，把握瞬息万变的市场动态，辅助会员拓展业务。
PATA首席执行官贵马田（Martin Craigs）表示，“促进中国业者和驻华外籍同行的交流合作非常重要。新成立的中国顾问委员会和北京分会，其影响力将辐射整个大陆地区。负责大中华区业务的北京办事处将进一步发挥其建设性作用，辅助PATA新一代会员拓展业务。
” 数字营销企业——北京时代一峰信息技术有限公司的总裁晏子（Jens Thraenhart）出任PATA北京分会主席。分会理事则来自旅游及其相关产业的PATA会员机构，包括航空业、酒店、媒体、教育机构和旅游管理部门。其它地区分会和学生分会正在筹建过程中，分会的活动将包括培训、社交午餐会，以及业界研讨会。作为北京分会的首个活动，中国旅游社会责任论坛刚刚在北京成功举办。
PATA大中华区主任常红表示：“看到广大会员积极参与PATA中国顾问委员会和中国各分会的组建和筹备，我感到欣喜和振奋。从高层管理人员到在校学生，凝聚万千业者的力量必将助推中国的旅游发展，为业界创造真正的价值。”
配合最新确定的“PATA新一代”战略路线，在北京第二外国语学院的大力支持下，中国大陆的首个PATA学生分会已在北京二外正式成立。北二外党委书记冯培和PATA首席执行官及150多名在校学生出席了成立仪式。
PATA北京分会主席晏子表示：“在旅游业高速发展的中国，通过设立学生分会培育业界未来领袖的重要性不言而喻。和会员院校共同开展培训和实习项目将成为我们的工作重点。这将为在校学生开辟就业成才的捷径，同时为PATA会员机构拓展业务。”
2012年，PATA将在亚太地区多个目的地主办丰富多彩的展会和活动，我们热切地期待着您的参与和支持：
2月3-7日 PATA探险旅行与尽责旅游大会暨交易会（不丹帕罗）
3月29-30日 亚太民俗旅游大会（澳大利亚达尔文）
4月20-23日 2012PATA年度会议（马来西亚吉隆坡）
9月25-28日 2012PATA旅游交易会（菲律宾马尼拉）
PATA核心城市论坛（亚太地区6个核心城市）
PATA网络研讨会（聚焦业界热点，每月不定期举行）
PATA北京办事处
电话：+ 86 (0)10 6500 1397
传真：+ 86 (0)10 6500 1497
电子邮箱：china@patachina.org
网站：www.pata.org；www.patachina.org
关于PATA
作为一个会员机构，亚太旅游协会（PATA）对本地区旅行及旅游业的尽责发展持续发挥着促进作用。借助与官方及民间旅游机构的伙伴关系，PATA不断推动往来于亚太地区及区域内旅行及旅游业的可持续增长、以及价值和品质的提升。
PATA提供的指导和专业咨询服务兼顾个人与群体，包括80个国家和地区的政府旅游机构、省市一级旅游部门、近50个国际航空公司、机场和邮轮公司以及数百家旅游企业。此外，还有数千名旅游专业人士分属于遍布世界的将近40个PATA分会。
PATA 战略情报中心提供无可比拟的数据和透彻分析，包括对亚太地区出、入境旅游的统计、分析和预测，以及有关旅游市场战略的深度报告。
PATA是一个非盈利组织。欲知详情，请访问www.patachina.org。
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