亚太旅游协会（PATA）正式任命斯图·劳埃德（Mr Stu Lloyd）出任PATA市场营销与会籍服务高级总监，里德·李奇微（Mr Reid Ridgway）担任PATA亚洲区主任。上述管理岗位均常驻PATA曼谷总部，将推动PATA践行其为会员扩展商务网络的使命。
作为市场营销与会籍服务高级总监，劳埃德负责引领PATA各区域主任，主持协会的会籍拓展和市场营销工作。
劳埃德拥有15年的旅游从业经验，曾担任多领域的管理职务。加入PATA前，他曾任Worldsmith360（曼谷的一家旅游营销咨询公司）的营销总监，在策划整合营销活动和提升品牌忠诚度方面成绩斐然。他还曾供职于博达大桥新加坡（FCB Singapore）、劳埃德·马丁（Lloyd Martin）、盛奇（Saatchi & Saatchi）、奥美（Ogilvy & Mather）等著名广告公司设于新加坡、中国香港、悉尼和奥克兰的分支机构。
新任PATA亚洲区主任李奇微将负责PATA在幅员辽阔、文化多元的亚洲地区的会籍拓展与会员服务。
李奇微投身战略营销、传播和咨询近20年，其中半数在亚洲地区，包括主持国际开发项目。加入PATA前，他曾任联合国粮农组织（UN FAO）高级联络官，参与该组织与8个亚洲国家联合开展的政府合作项目。他曾受雇于卢森堡开发局（Luxembourg Development），担任老挝国家旅游局的战略顾问。在泰国普吉，他曾任生态旅游培训中心（Ecotourism Training Center）的总经理，领导该机构屡获殊荣。作为PATA亚洲区主任，李奇微将接受PATA市场营销与会籍服务高级总监的直接领导。
PATA代理首席执行官高德伟（Bill Calderwood）表示：“我们很高兴能够同时招募到两位高素质的管理人才加入PATA团队。协助会员扩展业务是PATA崭新的战略目标，据此，我们制定了一系列的战略和计划。我深信，他们的经验和专长将在战略执行层面发挥核心作用。”
劳埃德和李奇微预计将于2011年8月初入驻PATA总部赴任。
PATA北京办事处
电话：+ 86 (0)10 6500 1397
传真：+ 86 (0)10 6500 1497
电子邮箱：china@patachina.org
网站：www.pata.org；www.patachina.org
关于PATA
作为一个会员机构，亚太旅游协会（PATA）对本地区旅行及旅游业的尽责发展持续发挥着促进作用。借助与官方及民间旅游机构的伙伴关系，PATA不断推动往来于亚太地区及区域内旅行及旅游业的可持续增长、以及价值和品质的提升。
PATA提供的指导和专业咨询服务兼顾个人与群体，包括80个国家和地区的政府旅游机构、省市一级旅游部门、近50个国际航空公司、机场和邮轮公司以及数百家旅游企业。此外，还有数千名旅游专业人士分属于遍布世界的将近40个PATA分会。
PATA 战略情报中心提供无可比拟的数据和透彻分析，包括对亚太地区出、入境旅游的统计、分析和预测，以及有关旅游市场战略的深度报告。
PATA是一个非盈利组织。欲知详情，请访问www.patachina.org。
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