2011年9月7日，2011PATA旅游交易会（PTM2011）在印度新德里Pragati Maidan会展中心隆重开幕，共吸引来自30个目的地、50个客源市场的1200多名代表参会。
参加本届交易会的中国代表团阵容庞大。由国家旅游局印度办事处牵头，来自北京、上海、河北、青海、四川、云南等省市旅游局、旅行社、航空公司、酒店和媒体机构的近百名代表光临展会现场。
B2B和商务预约洽谈是PATA交易会的特色。中国展商普遍看好成长中的印度出境市场，同时针对高品质、多元化的买家，上海、河南等目的地还在展会期间举办了旅游推介活动。河南省副省长孔玉芳女士亲率代表团参展，主持河南旅游推介会，并与PATA首席执行官会晤，展望合作前景。孔玉芳副省长表示，希望通过举办旅游推介会，向印度民众介绍河南丰富的文化、旅游资源，让更多的印度民众通过河南认识和了解中国，增进两国的友谊与合作。同时，将积极宣传推广印度旅游，组织更多的中国游客到印度游览观光，为两国发展尤其是旅游业发展注入新的活力。
作为PATA活跃会员和PTM的长期展商，成都文化旅游发展集团组织了专场媒体发布会，大力宣传成都的历史文化与旅游资源。展会期间，文旅集团还将与PATA就共同开展业界培训签订合作备忘录。文旅集团董事长尹建华先生表示，希望通过联合培训项目，加深成都旅游业界对国际旅游趋势和目的地营销策略的认知，提升服务配套等软实力，巩固和提升文旅在国际旅游业界中的品牌优势，进而助推成都旅游的国际化进程。
长期以来，中国的高速增长的出境旅游市场一直是世界旅游业界的关注重点。中国旅行社总社与PATA首次合作，派出将近20人规模的买家团队，希望借助协会的网络资源和国际化平台，与目的地共同探索集团采购、提升团队质量的良策。中国旅行社总社产品研发营销部总经理郭卫华表示，对业者而言，PTM是极具吸引力的专业展会，参展有助于拓展业务、提升中旅的品牌形象，并进一步推动企业的国际化。
PATA北京办事处
电话：+ 86 (0)10 6500 1397
传真：+ 86 (0)10 6500 1497
电子邮箱：china@patachina.org
网站：www.pata.org；www.patachina.org
关于PATA
作为一个会员机构，亚太旅游协会（PATA）对本地区旅行及旅游业的尽责发展持续发挥着促进作用。借助与官方及民间旅游机构的伙伴关系，PATA不断推动往来于亚太地区及区域内旅行及旅游业的可持续增长、以及价值和品质的提升。
PATA提供的指导和专业咨询服务兼顾个人与群体，包括80个国家和地区的政府旅游机构、省市一级旅游部门、近50个国际航空公司、机场和邮轮公司以及数百家旅游企业。此外，还有数千名旅游专业人士分属于遍布世界的将近40个PATA分会。
PATA 战略情报中心提供无可比拟的数据和透彻分析，包括对亚太地区出、入境旅游的统计、分析和预测，以及有关旅游市场战略的深度报告。
PATA是一个非盈利组织。欲知详情，请访问www.patachina.org。
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