作为2011年系列庆祝活动的高潮，亚太旅游协会(PATA)成立60周年庆典暨年会活动将聚焦业界领袖关注的重大热点话题。 由PATA主办，东道主中国国家旅游局、北京市人民政府，以及北京市旅游局鼎力支持，庆典暨年会将于2011年4月9日至12日在北京中国大饭店隆重举行。 会议各环节将围绕分销挑战、游客结构的变化、民用航空、尽责旅游以及技术创新等议题深入探讨。庆典活动还将回顾PATA成立60年来的辉煌与荣耀，呈现当前的繁荣与活力，并展望创新的未来。
众多来自旅游及相关产业的精英与领袖将受邀出席年会并发表演讲。目前已确定出席的演讲嘉宾包括政治与经济风险顾问公司创始人兼总经理Robert Broadfoot、“德里—孟买工业走廊”项目首席执行官Amitabh Kant、未来学家及作家Ray Hammond等等。 同时确认参加庆典暨年会的还有来自携程旅行网、花旗银行、MakeMyTrip.com、Global Demographics、Hotelplan、Responsibletravel.com、波音公司、赛美特集团以及ComScore公司的高层人士。 以“共筑旅游：过去、现在、未来”为主题，庆典暨年会将成为PATA里程碑阶段系列庆典活动的焦点。PATA理事会主席锡麟（Mr Hiran Cooray）表示，“我们希望借此机会重温PATA对亚太地区旅游业的贡献，同时也将思考并展望未来PATA应发挥的作用。” 1951年成立于夏威夷，PATA起初由几个志同道合的旅游专家为发掘太平洋地区的旅游潜力而结伴为伍，随着时间的推移，现已发展壮大成为一个代表着活力四射、欣欣向荣的亚太地区旅游业界意愿与权益的国际组织。 “多年来，PATA一直致力于为亚洲和太平洋地区旅游产业的可持续发展和繁荣贡献力量，现已成为本地区旅游领域的权威机构和代言人”，锡麟主席补充说。
2010年中国国际旅游交易会期间，PATA与中国国家旅游局、北京市旅游局在上海联合举行“PATA成立60周年庆典暨年会”新闻发布会，国家旅游局国际司副司长王燕、PATA副首席执行官梁冰燕、北京市旅游局旅游促进一处郑建平处长出席发布会。 如需了解协会及60周年庆典暨年会详情，敬请光临CITMPATA展位（4B04-05）或访问www.pata60.org。
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