今日，亚太旅游协会（PATA）北京办事处宣布与赛美特集团（SinoTech Group）签订一项合作备忘录，并正式结成战略伙伴关系。 继上周成功举办 “借助社会化媒体吸引潜在消费者”专题研讨会之后，双方一致希望寻求更多方式，以拓展合作领域。 PATA北京办事处主任常红女士表示：“研讨会的成功举办，反映出PATA业界和酒店业会员对网络营销的浓厚兴趣。” 此次社会媒体研讨会吸引了100多位嘉宾与会。国家旅游局信息中心副主任侯振刚、运营处处长信宏业等嘉宾应邀出席。 侯主任首先为研讨会致开幕词。随后，来自赛美特集团、人人网、RIM黑莓 （BlackBerry）、法国雅高酒店集团的多位演讲嘉宾，就如何借助社会媒体和其它数字营销手段促进销售和网络品牌塑造，同与会者分享了各自的独到见解和成功案例。
“酒店、旅行商和其它旅游业者通过网络促销的营销思路转变不仅出现在中国，而是全球范围内的趋势”，赛美特集团主席兼首席执行官赵马修博士（Dr. Mathew McDougall）评价说。“今年，多家酒店和航空公司计划在该领域有所作为，这无疑是振奋人心的好消息。能够加入PATA，并与PATA北京办事处缔结战略伙伴关系，我深感荣幸。” 根据双方共同签订的战略合作框架，赛美特集团将在今后两年中作为PATA向会员推荐的数字营销服务供应商。PATA与赛美特集团将密切合作，为会员提供知识转换、市场调研及其它服务，进而帮助会员提升销售业绩并优化网络品牌。
1、关于PATA
作为一个会员机构，亚太旅游协会（PATA）对本地区旅行及旅游业的尽责发展持续发挥着促进作用。借助与官方及民间旅游机构的伙伴关系，PATA不断推动往来于亚太地区及区域内旅行及旅游业的可持续增长、以及价值和品质的提升。 PATA提供的指导和专业咨询服务兼顾个人与群体，包括80个国家和地区的政府旅游机构、省市一级旅游部门、近50个国际航空公司、机场和邮轮公司以及数百家旅游企业。此外，还有数千名旅游专业人士分属于遍布世界的将近40个PATA分会。 PATA 战略情报中心提供无可比拟的数据和透彻分析，包括对亚太地区出、入境旅游的统计、分析和预测，以及有关旅游市场战略的深度报告。 PATA是一个非盈利组织。
欲知详情，请访问www.patachina.org 。
2. 关于赛美特集团
赛美特集团是一家全方位的网络效果营销公司。2007年初，赛美特集团成立于中国北京，此后赛美特的业务不断发展壮大，如今我们已经成为中国最大的独立数字营销公司之一，致力于为客户提供多样化的整合数字营销解决方案组合。我们的服务有： • 联署营销 • 社会媒体营销 • 搜索引擎管理 • 方便客户管理在不同网络平台或渠道内进行的数字营销活动的先进技术。
欲了解更多关于我们的信息，敬请访问：www.sinotechgroup.com.cn。
更多信息请联系： 赛美特集团 应蕾（Linda Ying）
电话： +86 10 6561 5818
电子邮箱： linda.ying@sinotechgroup.com.cn
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