最新的《PATA亚洲太平洋地区旅游业发展预测2009-2011》报告，令业界重拾希望。
PATA战略情报中心主任张科德认为，有迹象表明，应该对于亚太地区的旅游业发展持谨慎乐观态度。 本月即将出版的《PATA亚洲太平洋地区旅游业发展预测2009-2011》指出，尽管受到全球经济衰退的影响，亚太地区许多旅游目的地的国际入境游客接待量仍将出现增长。该预测表明亚太地区各市场呈现复杂情形，并存在很大的差异。 张科德指出：“无论是来自本地区，还是远程客源市场，国际入境游客人数在很大程度上有望保持增长，但增幅将远不及前几年的强劲势头。” 《PATA亚洲太平洋地区旅游业发展预测2009-2011》内容涵盖40个旅游目的地的入境旅游、趋势和市场份额分析；亚太地区12个客源市场的出境旅游趋势预测。报告还收录了对亚太地区19个目的地的旅游收入的预测分析。 张科德补充说，“发展的机遇当然存在，我们也正在努力探索，希望为会员及整个业界带来更多机遇。目前，亚太地区旅游市场份额的竞争异常激烈，对于深处困境同行而言，现在比以往任何时候都迫切需要了解精准的市场预测。我们确信，这本由PATA编撰的最新权威预测报告将帮助分析家、策划师及业界领袖应对当前迅速变化的市场环境”。 本书的重点内容包括： 东南亚地区：到2011年，国际入境游客人数将增至7700万人次（2007年为6620万人次），其中只有缅甸一国的入境游客人数可能出现负增长。 东北亚地区：到2011年，该地区的国际入境游客人数将达到2.4亿人次（2007年为2.06亿人次），其中蒙古及澳门特别行政区的国际入境游客人数将实现两位数的增长； 南亚地区：斯里兰卡的国际入境旅游仍将保持负增长，但总体而言，到2011年时，该地区将从额外增长的900万国际入境游客中获益（2007年为740万人次）。 美洲地区：智利在国际入境游客人数方面有望超过平均水平，实现4.26%的预期增长。到2011年，该地区的国际入境游客人数预计将达到1.06亿人次的顶峰水平（2007年为9020万人次）。 在业界领先学者、澳洲维多利亚大学的Lindsay Turner教授和香港理工大学的Stephen Witt教授的专业指导下，PATA运用独家预测模型每年出版一期《亚洲太平洋地区旅游业发展预测》。
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