照片（从左至右）：PATA 副主席苏曼·潘迪（Suman Pandey）；PATA 主席施明德（Peter Semone）；PATA 首席执行官努尔·阿赫迈德·哈米德（Noor Ahmad Hamid）；济州旅游组织主席高承哲（Koh Seung Chul）；济州旅游组织主任申亨哲（Hsun-chul Shin）；以及济州旅游组织副经理阿黛琳·尤（Adaline You）。双方签约仪式。
CHIANG RAI, THAILAND, December 3, 2025 – The Pacific Asia Travel Association (PATA) and the Jeju Tourism Organization (JTO) have announced a new collaboration agreement to promote and support responsible travel and tourism for Jeju Island, Korea (ROK), and to establish a foundation for a future PATA event to be organised in Jeju. The Memorandum of Understanding (MoU) was signed by PATA CEO Noor Ahmad Hamid and JTO CEO Koh Seung Chul at the PATA Destination Marketing Forum 2025 (PDMF 2025) in Chiang Rai, Thailand. This milestone, witnessed by over 300 tourism professionals from across the globe, marked a new era of collaboration between the two organisations.
泰国清莱，2025年12月3日——亚太旅游协会（PATA）与济州旅游组织（JTO）宣布达成全新合作协议，旨在推动并支持韩国济州岛的尽责旅游发展，并为未来在济州举办PATA活动奠定基础。该谅解备忘录由PATA首席执行官努尔·艾哈迈德·哈米德（Noor Ahmad Hamid）与济州旅游组织首席执行官高承哲（Koh Seung Chul）在泰国清莱举行的2025年PATA目的地营销论坛（PDMF 2025）上签署。来自全球的300余名旅游业专业人士见证了这一里程碑事件，标志着双方组织合作的新纪元。
PATA CEO Noor Ahmad Hamid said, “The signing of this MOU represents a truly momentous chapter for both PATA and the Jeju Tourism Organization—made even more significant as Jeju marks an extraordinary 40 years of unwavering membership with our Association. As a two-time PATA Gold Award winner, Jeju has long exemplified visionary leadership, bold innovation, and a steadfast commitment to building a sustainable and resilient tourism future. Jeju’s transformative initiatives continue to set a powerful standard for the Asia Pacific region and beyond. At this pivotal moment, we are honoured to deepen our collaboration and stand alongside Jeju as it advances its global prominence and reinforces its stature as one of the world’s most distinguished, responsible, and inspiring tourism destinations.”
亚太旅游协会首席执行官努尔·艾哈迈德·哈米德（Noor Ahmad Hamid）表示："这份谅解备忘录的签署，标志着亚太旅游协会与济州旅游组织共同开启了具有里程碑意义的新篇章——尤其在济州迎来加入本协会40周年这一非凡时刻，更显意义非凡。作为两度荣获亚太旅游协会金奖（PATA Gold Award）的得主，济州长期以来始终以远见卓识的领导力、大胆创新的实践精神，以及对构建可持续且具有韧性的旅游未来的坚定承诺，树立着行业典范。济州岛的变革举措持续为亚太地区乃至全球树立标杆。值此关键时刻，我们深感荣幸能深化合作，与济州携手提升其全球影响力，巩固其作为世界最卓越、最尽责、最具启发性的旅游目的地之一的地位。"
With JTO assuming responsibility for MICE industry promotion in the Jeju Special Self-Governing Province, the MOU is poised to drive meaningful qualitative growth and strengthen Jeju’s position in the increasingly competitive global MICE landscape.
随着济州旅游组织（JTO）承担起济州特别自治道会议展览业的推广工作，该谅解备忘录将有望推动会展业实质性的增长，并巩固济州在全球日益激烈的会议展览市场中的地位。
JTO President Koh Seung Chul said, "This MOU has laid the groundwork for Jeju to expand its reach beyond East Asia into the wider Asia Pacific region. Moving forward, the Jeju Tourism Organization, which executes MICE industry promotion policy, will strive to strengthen Jeju’s international competitiveness through this new international cooperation."
济州旅游组织（JTO）总裁高承哲（Koh Seung Chul）表示：“该谅解备忘录为济州拓展东亚以外的亚太地区市场奠定了基础。今后，作为会奖业推广政策的执行机构，济州旅游组织将通过这项新的国际合作，全力提升济州的国际竞争力。”
The agreement emphasises the joint promotion of responsible travel to Jeju Island, aligning both organisations under a shared effort to encourage the destination towards best-practice principles in the MICE industry, international cooperation, sustainability, community benefits, cultural preservation, and environmental protection. It further outlines various areas of collaboration, including advocacy, knowledge sharing, and event organisation.
该协议强调双方将共同推动尽责的济州岛旅游，通过协同努力推动该目的地践行会奖业最佳实践原则，涵盖了国际合作、可持续发展、社区惠益、文化保护及环境保护等领域。协议进一步明确了多项合作方向，包括政策倡导、知识共享及活动组织等。